For OIP Insurtech × One Roll Studios - 2026-05-19

Hey team -

From One Roll Studios. We saw the July 1 deadline and started working before you asked. This room is what we made in two days.

We didn’t pitch.
We started.

Not a proposal. The output of two days of working with us, sent before you asked.

Sprint 0 · audit, vision deck, pitch deck, interactive scope, contract preview

Sent 2026-05-19 · Your launch July 1 · 43 days between

See the diagnosis Book a Call

01 / Diagnosis

The middle wins only if the website proves the tech.

The category is bifurcating. Automation-first vs services-first. OIP sits in the middle. The next 18 months decide whether OIP is seen as a tech-credible insurtech or as a services play with AI on top. The website is the asset that decides it.

Vision Deck (full diagnosis)

02 / What we noticed

Eight findings. Four per site.

Each finding is what a cold visitor encounters before the actual product gets a chance to land. Full prose, including the “what it costs” and “one direction” for each, lives in the Audit Deck and PDF.

oipinsurtech.com

Finding 01

H1 describes the company, not the outcome

Visitors don't know whether OIP solves talent, tech, or process bottlenecks until paragraph three.

Finding 02

Three service pillars compete for one click

$50K underwriting and six-figure AI deployments share identical 'Learn more' buttons.

Finding 03

Statistics section shows literal zeros

JS-animated counters display '0' before script loads. Social proof becomes social doubt.

Finding 04

Two CTAs, no clear priority

'Let's Talk' vs 'Book a call' vs 8+ 'Learn More' links. CTA proliferation dilutes intent.

boundai.ai

Finding 01

The hero nails the problem but buries the product

Pain statement is sharp; product definition doesn't crystallize until three scrolls down.

Finding 02

The best claim is in the wrong place

'Production Ready. System Integrated.' is buried two-thirds down. It should be a hero argument.

Finding 03

No demo, no trial, no screenshot, no video

100% text and static graphics. Asking for a demo without offering a preview.

Finding 04

The blog has no customer voices

Six thought-leadership posts, zero case studies. Logos without narratives are weak signal.

Site audit PDF

03 / Scope builder

Pick what you want. The price math is transparent.

No quote forms. No “let’s hop on a call to discuss pricing.” Drag the toggles, see the number, send it to your finance person.

Base

Both sites C · bundle · recommended 6–7 weeks. One team for the surface, system, story, and ship. July 1 launch target. Saves $1,000 vs A + B. $11,000 OIP Insurtech only A · live by July 1 5–6 weeks. Credibility surface for COOs, MGAs, ops leaders. $6,000 BoundAI only B · July 1 launch target 5–7 weeks. Product surface with animated workflow hero. $6,000

Add-ons

AEO + advanced SEO foundation Schema markup, Open Graph for every page, Answer Engine Optimization (structured for ChatGPT, Claude, Perplexity surfacing), keyword targeting for 5 priority pages, FAQ blocks. +$1,500 Brand voice + copy writing pass Custom copy for 3 key pages (hero, about, services). Voice and tone doc. Kali leads. One round of revisions. +$2,000 Performance and Core Web Vitals tuning Lighthouse 95+ on all pages. Image optimization at scale. Third-party script audit. CDN and cache config. +$1,200 AI sales agent (custom GPT trained on your content) A conversational layer on the site. Visitors ask questions ("How does BoundAI handle E&S submissions?") and get grounded answers with links to relevant case studies. Works for both surfaces. +$3,000 Workflow animation variants for BoundAI Base includes one hero workflow animation. This: two additional variants (document parsing, policy comparison) plus a downloadable version for your sales decks. → Removed. Re-enable by switching back to bundle or BoundAI-only. +$1,000 Unlimited revisions through August Standard is 2 weeks post-launch. This: a month of unlimited rounds. For polishing on real-world traffic, not on a deadline. +$1,200

04 / Sprint 1

What signing kicks off.

A live preview of the contract. Updates as you change the scope above.

ENGAGEMENT - One Roll Studios × OIP Insurtech

Draft · 2026-05-19

SIGNED     [pending]
KICKOFF    [within 48h of signature]

SCOPE
  - oipinsurtech.com redesign
  - boundai.ai redesign

INVESTMENT
  Total:     $11,000 USD
  Schedule:  $2,750 on signing (25%)
             $5,500 on design approval (50%)
             $2,750 on launch (25%)

TIMELINE
  Sprint 1 starts within 48 hours of signature.
  Launch target: July 1, 2026.

WE COMMIT
  - Working version live on day three.
  - Async progress updates at key review points.
  - Unlimited revisions until launch.
  - One Slack channel; Kali and Prerit responsive directly.

YOU COMMIT
  - One named decision-maker.
  - Async review within 48 hours of each shipped version.
  - Final copy + image sign-off by week 5.

EXIT       Either party, 7 days notice; pro-rated refund.

Standard ORS engagement terms apply.

Sign and start

05 / Next step

One thing to do.

Book 30 minutes with Kali and Prerit. We’ll walk you through the vision deck in detail and answer whatever isn’t clear above. If after the call you’d rather work with one of the other studios - no hard feelings. You’ll have taken less than an hour of your week.

Book a Call

Or reply to the scout. They have our number.

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